LADOT GAINS VALUABLE SUPPORT FROM RAMS AND StateFarm® 

LADOT Gains Valuable Support for Citywide Initiative from Rams and StateFarm® As All-Star Punter Becomes Vision Zero Hero Ambassador

 

The City of Los Angeles’ Vision Zero initiative has added a new member to its roster: L.A. Rams Pro Bowl punter Johnny Hekker.

Hekker, the Rams, and State Farm are joining with the Los Angeles Department of Transportation (LADOT) to help educate fans about Vision Zero, the city’s initiative to eliminate traffic deaths by 2025. Through a PSA campaign with Mayor Eric Garcetti, Hekker will be supporting education efforts about the traffic safety initiative during the NFL season. Vision Zero makes human life the highest value in the City’s road system, and has two goals: a 20% reduction in traffic deaths in 2017 and zero traffic deaths by 2025.

Read the full Press Release here.


 

 


VIEW AND DOWNLOAD PSA

View the video PSA below and head Vimeo to view and download both the 30 second and 40 second versions.

 

 

Radio PSA 30 Seconds

Radio PSA 15 Seconds

 

PHOTOS FROM BEHIND THE SCENES OF THE PSA