Avalon Safety Bazaar Leads The Way In Community Outreach

Last weekend, LADOT participated in a successful community activation event at the Avalon Blvd Safe And Smart Community Bazaar hosted in the parking lot at Sunset Baptist Church, spotlighting safety improvements and roadway updates coming to Avalon Blvd. Sign-in sheets from the documented over 400 attendees at this event, representing a major triumph of engagement and communication.

LADOT debuted our new Vision Zero Virtual Reality experience at the event. The VR experience helps community members and LADOT staff locate safety needs and tell personal stories about how roadway infrastructure affects their lives.

Important safety discussions at the bazaar event were bolstered by fun community activities such as a live DJ, inflatable basketball courts, carnival games, and free refreshments throughout the day. Pairing these community entertainment activations with essential safety information created unprecedented levels of engagement at the Safety Bazaar.

 

The high levels of engagement at the Safety Bazaar were achieved through use of a direct-call campaign that employed both recorded messages and a phone-a-thon and personal follow-up phone calls. Three days before the event, LADOT prepared a recording in both English and Spanish to voters located near the safety bazaar. Then, 8 LADOT staff members called through the voter database to confirm whether participants could attend the event.

Furthermore, our deployment invests in young people living in South LA, who have been essential participants in our outreach strategy. They work with multi-ethnic, multi-generational, and multilingual communities in South LA. In total, these young people knocked on over 1500 doors in the 90011 area code and interacted directly with community members on the ground to boost attendance at our event and help spread safety messages. We can’t wait to continue working with these brilliant young people!

This event was the precursor to other activations planned for the corridor in coming weeks, such as our mobile institutes, a specified children’s fair, homeless person’s outreach campaign, and car wash activations. We’re looking forward to employing the engagement strategies from the Safety Bazaar activation to increase participation in these future events.

Congratulations to LADOT on MyFig rollout and safety improvements!

Vision Zero LA congratulates our partners at the Los Angeles Department of Transportation (LADOT) for the opening of MyFigueroa! As new street installations open to the public, LADOT is working with CD 9 Councilmember Curren Price, CD 14 Councilmember José Huizar, businesses, and stakeholders to distribute information along the corridor on how to use the street improvements.

MyFig has been years in the making, but its construction will help us achieve our Vision Zero goals. The MyFig design uses many of the same engineering interventions to improve safety while managing congestion. This level of capital investment shows a precedent for more work to come, like projects funded through SB1 and Measure M.

See the press release LADOT sent out last week:


As the Los Angeles Department of Transportation begins rolling out the MyFigueroa Streetscape Project (MyFig) construction improvements for safety, all corridor users should note to adhere to the modified street design, particularly regarding red curbs and bike lanes.

To make sure all Angelenos are safe as the new street design installations take place, LADOT has been working with CD 9 Councilmember Curren Price, CD 14 Councilmember José Huizar, businesses, and stakeholders to distribute information along the corridor on how to use the street improvements.

Safety improvement updates for roadway, bicycle, transit and sidewalk users include:

  • Park:  Park cars in marked parking stalls to the left of buffer zones and bicycle lanes. Adhere to parking signs and colors along the curbs.
  • Load:  When adjacent to a protected bicycle lane, use buffer zones to get to parked cars. Look for passing bicycles when opening car doors.
  • Bike:  Ride in the new bicycle lanes. Watch for crossing pedestrians.
  • Transit:  Safely cross the bike lane to the bus shelter for public transportation.
  • Sidewalk:  Look for oncoming bicycles when crossing new bicycle lanes.

Figueroa Street improvements are active and open from Exposition Boulevard to 8th Street though safety measures are still being made. LADOT is planning to install additional bollards by the bicycle lanes around the Los Angeles Convention Center. The department is also working with special event planners to identify and establish areas for passenger pick-up and drop-off.

MyFigueroa was funded in 2010 by a Proposition 1C grant under the custodianship of the Community Redevelopment Agency of Los Angeles (CRA/LA). The project is fully supported by Councilmember Price, Councilmember Huizar, and Mayor Eric Garcetti as a signature project for Los Angeles. Besides advancing the City’s Mobility Plan, MyFigueroa also helps achieve the goals of Vision Zero and Huizar’s DTLA Forward.


We are continuing to monitor the bike lanes in the area to ensure they remain free of cars and clear for cyclists. We thank you for your patience as we determine the best way to keeping the bike lanes clear while ensuring speedy entrance and exit to Convention Center events.