Avalon Safety Bazaar Leads The Way In Community Outreach

Last weekend, LADOT participated in a successful community activation event at the Avalon Blvd Safe And Smart Community Bazaar hosted in the parking lot at Sunset Baptist Church, spotlighting safety improvements and roadway updates coming to Avalon Blvd. Sign-in sheets from the documented over 400 attendees at this event, representing a major triumph of engagement and communication.

LADOT debuted our new Vision Zero Virtual Reality experience at the event. The VR experience helps community members and LADOT staff locate safety needs and tell personal stories about how roadway infrastructure affects their lives.

Important safety discussions at the bazaar event were bolstered by fun community activities such as a live DJ, inflatable basketball courts, carnival games, and free refreshments throughout the day. Pairing these community entertainment activations with essential safety information created unprecedented levels of engagement at the Safety Bazaar.

 

The high levels of engagement at the Safety Bazaar were achieved through use of a direct-call campaign that employed both recorded messages and a phone-a-thon and personal follow-up phone calls. Three days before the event, LADOT prepared a recording in both English and Spanish to voters located near the safety bazaar. Then, 8 LADOT staff members called through the voter database to confirm whether participants could attend the event.

Furthermore, our deployment invests in young people living in South LA, who have been essential participants in our outreach strategy. They work with multi-ethnic, multi-generational, and multilingual communities in South LA. In total, these young people knocked on over 1500 doors in the 90011 area code and interacted directly with community members on the ground to boost attendance at our event and help spread safety messages. We can’t wait to continue working with these brilliant young people!

This event was the precursor to other activations planned for the corridor in coming weeks, such as our mobile institutes, a specified children’s fair, homeless person’s outreach campaign, and car wash activations. We’re looking forward to employing the engagement strategies from the Safety Bazaar activation to increase participation in these future events.